Top 10 Free email marketing tools

If you’re starting a new business or need a new email marketing platform, checking out some free email marketing services will save you time and money! Email marketing continues to generate a high return on investment, and there are a myriad of free email marketing solutions available, so you can reach and engage your audience with no upfront costs!

Prepare yourself because we’re about to dive into the greatest free email marketing services available. It’s no secret that email marketing is a really effective technique to reach out to your customers. All it takes is an understanding of your target audience, a dash of personality, and a little help from a well-stocked email marketing toolset.

However, there are numerous email marketing platforms available. What do you do first? Let’s start with a list of features that free email marketing solutions should offer.

When it comes to selecting the best free service, there are a few things to keep in mind:

  • Check to see if they offer unlimited email campaigns.
  • Check the maximum amount of email subscribers you can send to.
  • Explore the features available in the free version/trial.

Getting a free service does not mean that it is of poor quality; it simply means that the service is limited (regarding time or email sending). However, before you choose which tool to utilize, consider what would happen if you outgrow the free plan. We’ll look at some of the best free 10 email marketing services available today to help you out

1. Moosend

Moosend is a leading email marketing and marketing automation platform that allows you to design beautiful email marketing campaigns, automate your marketing activities, and increase lead generation. The drag-and-drop email builder will let you become a creative pro without any technical skills, thanks to a variety of responsive email newsletter templates that you may use on the free edition.


  • Free Trial: Unlimited emails per month for 1,000 subscribers is included in the free plan/trial (30-day free trial)
  • Best for: ecommerce, SaaS, SMEs, Publishers, Bloggers, and Agencies are the best fit
  • Exclusive feature: Drag-and-drop email template builder is a unique feature


HubSpot is the solution to use if you want a free email marketing tool to power your whole marketing funnel. The tool is an all-in-one growth platform that aids in the expansion and scaling of your company. HubSpot’s free email marketing software is that it comes with a slew of additional marketing tools to help you make the most of your email marketing.

It is well-known for its CRM and marketing automation software, both of which are designed to help you gain insight into your audience and how your marketing efforts affect them.  It helps in increasing lead creation, managing lists, and ensuring email deliverability.


  • Free Trial: 2,000 emails/month
  • Best for: SMBs, SaaS, Agencies
  • Exclusive feature: Free CRM


MailerLite is another unique platform in our list of free email marketing providers. The sophisticated text editor and built-in photo editing feature make MailerLite a terrific free option for creative and bloggers who want to generate newsletter visuals that match their business. In overall, MailerLite’s free email marketing service is easy to use for beginners looking to build their list and send their first email campaign, especially if they don’t mind the platform’s branding.


  • Free Trial: 12,000 emails/month for 1,000 subscribers
  • Best for: Creative, Bloggers, SMBs, NPOs
  • Exclusive feature: A/B Testing features


Sendinblue is a free email marketing platform that began as a transactional email platform before expanding its capabilities to include email marketing and marketing automation. You’ll have access to a drag-and-drop builder to edit your email templates and produce newsletters with the tool. It is helpful if you need mobile-responsive campaigns, even if the template collection isn’t extensive.

Aside from email generation, the free email newsletter service also includes SMS marketing capabilities for engaging with mobile subscribers.


  • Free Trial: 9,000 emails/month (300 per day) for unlimited subscribers
  • Best for: eCommerce, Publishers, Agencies
  • Unique feature: SMS personalization features

5. Mailchimp

Mailchimp is a popular free email marketing solution that should not be overlooked. To help you with your creativity, the platform will provide you with basic plain email newsletter templates, A/B testing, and even a built-in CRM.

Overall, Mailchimp’s free newsletter service can help you get started with email marketing. You can’t get rid of the branded footer, though, like some of the other free Mailchimp competitors on this list.


  • Free Trial: 10,000 emails/month for 2,000 subscribers
  • Best for: eCommerce, Publishers
  • Exclusive feature: Behavioral targeting tools

6. MailJet

MailJet started as a transactional email service and has evolved into a platform. Later on, it expanded into an email marketing platform with advanced email marketing features, APIs, and Webhooks. MailJet is a free email marketing service with a “pay as you go” pricing model that might be very handy if you’re on a budget.

The free edition of MailJet simplifies newsletter design by providing basic automation features to get you started.


  • Free Trial: 6,000 emails per month (200/day) for unlimited subscribers
  • Best for: SMEs, eCommerce, Enterprises
  • Exclusive feature: SMTP relay service

7. SendPulse

SMS marketing, Viber marketing, transactional emails, and other tools are available with SendPulse. Is this free email marketing tool, on the other hand, fully suited to meet your needs? Sendpulse’s capabilities, on the other hand, are fairly versatile and valuable for a variety of industries, allowing you to create attractive campaigns using responsive email templates and email automation features.

Personalize your campaigns with the free email marketing tool to build more personalized welcome emails, re-engagement campaigns, and more. Finally, Sendpulse’s distinct features enable you to target non-openers and increase open rates.


  • Free Trial: 15,000 emails/month for 500 subscribers
  • Best for: eCommerce, SMEs
  • Exclusive feature: Resend to non-openers

8. EmailOctopus

With the easiest-to-use email creator and a clear UI, EmailOctopus has proven to be one of the greatest free email marketing platforms. While EmailOctopus doesn’t have a lot of features, it’s a good start for an email marketing platform that’s only been around for a few months.

EmailOctopus has some wonderful solutions for beginners who only require basic customer service and don’t care about branding.


  • Free Trial: 10,000 emails/month for 2,500 subscribers
  • Best for: SMEs, eCommerce, NPOs
  • Exclusive feature: Easy-to-use Editor

9. Benchmark Email

For small businesses, Benchmark is a fantastic free Constant Contact solution. With a presence in over fifteen countries, it is one of the many free email marketing companies available.

To get started, Benchmark Email will provide you with rudimentary lead generation, minimal reporting, and a light version of its marketing automation services. Benchmark Email is a great free email marketing tool for learning the ropes and creating your first drip campaigns.


  • Free Trial: 250 emails/month for unlimited contacts
  • Best for SMBs, Bloggers, Agencies
  • Exclusive feature: Live engagement reports

10. CleverReach

CleverReach is one of the numerous free email marketing businesses that began as something else. In this case, the tool is an email marketing technology service provider that has become one of the most widely discussed free email marketing tools.

The CleverReach Plugins allow you to link your CMS, CRM, and e-commerce systems to the free tool. For example, you can utilize the service’s reminder emails to boost attendance at webinars and other events that require reminders.


  • Free Trial: 1,000 emails/month for 250 subscribers
  • Best for B2B, SMBs, eCommerce
  • Exclusive feature: Reminder emails and autoresponders


Even if you don’t upgrade to a subscription plan, most of these free email marketing tools come with a lot of useful features. Small businesses and marketers should be able to take advantage of these opportunities while saving time and money. Even if you need to upgrade to meet your business’s needs, you’ll find that many of the paid options are inexpensive and adaptable.

Check out our email marketing guide for more tips on how to get the most out of your tools if you’re just getting started with this channel.

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